Cynthia is the National Programs Chair, a National Trustee, Past President and is the current Activities/Programs Chair for the National Academy of Television Arts and Sciences, San Francisco/Northern California Chapter. She also serves as the Advanced Media Awards Task Force Chair for the chapter.
Through her company, Zeiden Media, Cynthia manages marketing and distribution for many public television programs including: The Next Frontier: Engineering the Golden Age of Green, Salt of the Earth: Salinity in California’s Central Valley, MoneyTrack, The Bridge So Far-A Suspense Story, Amazing: The Rebuilding of the MacArthur Maze, Women of Tibet: A Quiet Revolution, Drinking Water: Quenching the Public’s Thirst, The Remarkable Red Hat Society, What’s Up in the Universe?, Oil on Ice, Tommy Tang’s Let’s Get Cooking, IPO: Investing Pays Off, High Tech Home, Digital Journey and many others.
Cynthia was the Program Manager at KCSM-TV, a PBS station in San Mateo, CA (1995-1999) and the Director of Broadcast Operations at WYCC-TV, a PBS station in Chicago (1992-1995). She earned a Master’s degree in Broadcast Management from the University of Tennessee in 1991 and a Bachelor’s degree in Media Studies from Northern Illinois University in 1988.