Online
LIFEBOAT Game | Online
The Green21 website will be a hub for connecting sustainability ideas to actions. With a growing user base, demographic diversity and increasing levels of user participation, online and social media are intrinsic to the Green21 mission.
Beyond the website, the Green21 online strategy includes media assets that will be disseminated via Facebook, Google+, YouTube, Vimeo, Twitter, iTunes and other social media sites:
| Online Media Assets | ||
| Green21 TV | Segments from the broadcast series | |
| Green21 Vodcasts | Behind the scenes video blog | |
| Green21 Podcasts | Extended interviews with experts from broadcast series | |
| LIFEBOAT Vodcasts | Videos from the LIFEBOAT game | |
| LIFEBOAT Podcasts | Compilation of voicemails from in-game participants | |
