Green21 was founded in 2008 to create media for high school students about climate change solutions and 21st century jobs. In 2012, we set out to produce a game about green jobs. However, in our research we learned from teachers and employers that one the biggest barriers to entry into the workforce is high school students’ lack of “soft skills.” The U.S. Department of Labor defines soft skills as communication, enthusiasm and attitude, teamwork, networking, problem solving and critical thinking, and professionalism.
We pivoted, and gained momentum. In June 2013, the Clinton Global Initiative (CGI) America invited us to participate in their Reconnecting Youth working group, and #gameName was born.#gameName is a public-space music video game that allows players to perform along side their favorite celebrities while earning points towards getting an educational grant.#gameName is the first of its kind. Some of the unique, hybrid game mechanics it explores are:
- Location-Based Quests & Music Video Creation
- Competitive & Cooperative Dynamics
- Social Interest (Education) and Culture Jamming (Activation) Missions
- Scalable & Reproducible Production through Creation of a Typology of Place•
- Emergent Play and Strategy Game Integration
- Bridging Physical and Virtual Players in Common Pursuit