At the Society for Conservation Biology North American Congress for Conservation Biology, Green21 Executive Producer Jennifer Thompson is invited to speak on a panel titled “How Filmmakers and Conservationists Connect People, Nature, and Climate.”

Jennifer is thrilled to participate in a discussion with leaders in the scientific and conservation community. The goal of the workshop is to educate conservation practitioners in ways to effectively communicate through film by bringing conservation scientists and professional filmmakers, producers and distributers together in one place, to develop collaborations. The conference organizers hope to engage both the film and conservation communities in how film can be integrated into conservation efforts.

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Green21’s compelling segments
will inspire students to become
informed about a range of
important environmental issues
and become stewards of their
environmental future

Ted Sicker
Content Director
PBS LearningMedia

We’re thrilled to announce that Green21 is building a new partnership with WGBH and PBS.  Green21 video segments, when completed, will be distributed on PBS LearningMedia along with customized educational materials created by the WGBH Educational Foundation. PBS LearningMedia will be extending the reach and impact of several digital education platforms, most notably WGBH Teachers’ Domain, has been reaching students and teachers in more than 70% of U.S. public schools, eg 93% in New York, 90% in Georgia and 87% in Massachusetts.

PBS LearningMedia Content Director Ted Sicker is enthusiastic about Green21, saying that it is an ideal way for students to learn about sustainability. He explained Green21′s short form videos and first-person stories are perfect for schools and educational purposes.


Frederick Kaufman on Stability in the Global Food Supply

Food and economics are two topics that are central to Green21′s focus on sustainability. We know that a reliable food supply is essential to life, right up there with water, and that sustainability in any economic system involves matching supply with demand and incentivizing productivity as well as profits.

So we took notice of Frederick Kaufman’s article ”The Food Bubble” (Harper’s Magazine, July 2010) which tells how a crisis, similar to that which hit the U.S. housing market, had struck our food supply on a global scale.

Between 2005 and 2008, the price of wheat gradually rose, and then skyrocketed. “It was as if the price of wheat was generating its own demand. The more it cost, the more investors wanted to pay,” Kaufman writes. In the article, he goes on to show how the effect rippled across global food markets and increased the numbers of hungry people worldwide.

How did this happen? The story reads like a murder mystery, and Kaufman is pretty sure he’s found the culprit. It wasn’t lack of supply, or any one company that had cornered the market on wheat, but rather a kind of systemic malfunction. And it could happen again.

Check out the article, reproduced with permission here.  And stay tuned to the comments section below, where Frederick Kaufman will be offering some solutions.


Green21 Director Denise Zmekhol shares the most recent video update of her ongoing project with the Surui people and Google Earth Outreach.

We are posting the latest chapter in the continuing story of the partnership of the Surui people and Google entitled The Surui Carbon Project: A Great Adventure. The new film clip runs 4 min and tells the story of how the Surui are using Google Earth Engine, a new technology, to measure and protect the trees of the rainforest.

Google Earth Engine is an online environment monitoring tool, a digital model of our planet that is updated daily and available to the world. It stores petabytes (millions of gigabytes) of satellite data and allows high-performance tools to analyze and interpret this information that can then be visualized on a map. This platform can be used to measure rainforest changes in the Amazon, water resources in the Congo, or other important environmental resources.

I conducted several interviews with Google in Mountainview which we combined with footage taken in the Amazon by the Surui and their Carbon Project partners, including the Amazon Conservation Team (ACT Brazil), Metareilá, IDESAM, Kanindé, Forest Trends and FUNBIO. To learn more about the Google Earth Engine platform, visit their googlelabs page. If you want to know more about the Surui, watch Children of the Amazon.



climate-one Michel Gelobter, Hara’s Chief Green Officer and a member of the Green21 Board of Advisors, spoke at Climate One at the Commonwealth Club in San Francisco.  The discussion was titled “Measure What?” and focused on how the measurement and reduction of carbon emissions is spurring competition and innovation among forward-thinking companies.

Click here to listen to audio clip (mp3 stream or download)

Republished with the permission of Climate One at the Commonwealth Club of California
Commonwealth Club of California.

Greg Dalton, Vice President and founder of Climate One, interviewed the panelists:

  • Hara Chief Green Officer Michel Gelobter (Green21 Board of Advisor)
  • Business for Social Responsibility Senior Vice President Eric Olson
  • Blu Skye Principal Glen Low

Excerpt from Michel Gelobter’s talk:

…Energy and resource management has not been a systematic business process, right? No one ever tracked bails of hay per beer cart pulled by horses in London. Or where the manure went afterwards. They certainly have not been doing that with respect to modern industrial energy use significantly. We’re now entering a world where we’ve hit those limits, right? We know we’re running out of fossil fuels, we know that prices are going up, we know we’re running out of atmosphere and a variety of other resources. We need to use energy, and energy is becoming much more of a day to day currency. Carbon, certainly, as a friend of mine says, is becoming the first new global currency since gold.

Michel Gelobter with Jennifer Thompson at the Green Software UnConference

Michel Gelobter with Green21 Executive Producer Jennifer Thompson at the Green Software Unconference


This segment of “Got H2O?” features Imelda Padilla, Youth Program Coordinator for Pacoima Beautiful and Citizen Forester with TreePeople.


Over the summer, with the support of the Compton Foundation grant, Green21 kicked off the production of our pilot episode – Got H20? This episode focuses on the California water crisis as a microcosm of national issues.

We look forward to sharing some video clips very soon. Update: the video clips are here! Check out our Trailer and Segment One!

And here are a few stills of the crew and the people we filmed.


Dr. Peter Gleick
President, Pacific Institute


Denise Zmekhol
Director, Green21


Jennifer Thompson
Executive Producer, Green21


Rita Sudman, Executive Director,
Water Education Foundation


John Diener
Farmer, Red Rock Ranch


Imelda Padilla
Youth Program Coordinator,
Pacoima Beautiful



I’m pleased to announce that that Green21 was awarded a grant from the Compton Foundation to support the filming of the pilot episode of Green21 “Got Water?”

This episode will examine California’s Central Valley as a microcosm of national water issues, and will feature Dr. Peter Gleick of the Pacific Institute on the “soft path” for water, and Rita Sudman of the Water Education Foundation on how to take action. We’re very excited to move into production this summer!



Over the past year we’ve had the opportunities to speak with many inspiring people in the sustainability movement.  One thing that emerged from these talks is that storytelling is indeed part of the solution.

Kari Fulton, Brower Youth Award Winner, on the power of one person to inspire change
Zenobia Barlow, Executive Director of the Center for Ecoliteracy, on the challenge of understanding the scale of climate change
Lewis Perkins, Co-author of Green Heroes, on creating optimism and reducing fear
Mathis Wackernagel, Executive Director, Global Footprint Network, on how we need to position ourselves
Boyd Cohen, President,  3rd Whale, on the power of mobile to influence decision making
Tod Argbogast, Board Member National Recycling Coalition, on the hope for the future

And special thanks to the Global Oneness Project which has kindly allowed us to include some of their footage.
Stay tuned as the Green21 pilot episode about water — “Got H20?” — goes into production this summer.

Produced by Green21.
Some rights reserved.

Creative Commons License


Every year, the Goldman Environmental Prize is awarded to grassroots environmental heroes who work to protect the world’s natural resources. Green21 Cinematographer Vicente Franco went to Suriname to film the story of 2009 award recipients Wanze Eduards and S. Hugo Jabini. Members of a Maroon community originally established by freed African slaves in the 1700s, Eduards and Jabini successfully organized their communities against logging on their traditional lands. (learn more)

Vicente Franco also filmed and co-directed Daughter from Danang and Summer of Love, and shot  Thirst, The Judge and the General, and many other documentary films. He was also Director of Photography for a documentary which was recently broadcast on PBS, based on Michael Pollan’s book The Botany of Desire: A Plant’s-Eye View of the World.