About

Green21 combines the excellence of public television
with the participation engines of online and social media.

Climate change and sustainability are the greatest challenges in the 21st century. Green21 takes on these challenges by connecting ideas to action. Created by an award-winning team of filmmakers, including two Academy Award® nominees and a world-class Board of Advisors, Green21 is a multi-platform media initiative built around an innovative public television series. National broadcast distribution has been secured with American Public Television. Green21 video segments, when completed, will also be distributed on PBS LearningMedia, along with customized educational materials created by the WGBH Educational Foundation.

Clear Signal through the Noise
The Green21 perspective is positive, empowering and intelligent. Threat-based reporting on climate change issues dominates the media, and this negative messaging plays to people’s fear and guilt, fostering apathy or a sense of overwhelm. At the other extreme, greenwashing and promises of technological quick fixes often lead to cynicism or trivializing of the issues. Green21 is exceptional, featuring everyday people working to create positive change. In addition, experts such as scientists, economists and technologists present pioneering solutions, and visionary thinkers conclude each episode by offering the long view. Green21 will inspire viewers to re-imagine the world and their role in it.

Solution-Based Storytelling
An integrated framework is vital for understanding climate change and complex resource issues. The overarching theme of the Green21 multi-platform media project is understanding sustainability within a whole-system’s approach. For example, how do energy issues relate to water issues, and how do water issues relate to food issues? Green21 connects the dots by illustrating the power of sustainable systems, and featuring inspiring stories. Storytelling is part of the solution. People learn viscerally that, in spite of the scale of the challenges, each of us can make a difference.

Public Television Series:
Created by an award-winning team of filmmakers including two Academy Award® nominees and a world-class Board of Advisors, Green21 has secured national broadcast distribution with American Public Television (APT).

• Each episode covers a single theme such as energy, water, building, waste or transportation.
• Green21 focuses on the U.S., supplemented by international stories.
• Each half-hour episode is formatted in several 3-5 minute segments which will be available for sponsors to use in their own communications.
• Multi-year sponsorships are available. New episodes will revisit themes with updated content.